United Fire Group, Inc. is a holding company, which engages in the business of writing property, casualty insurance, life insurance, and selling annuities through a network of independent agencies. The firm operates through the following segments: Property and Casualty Insurance and Life Insurance. The Property and Casualty Insurance segment includes commercial lines insurance, personal lines insurance, and assumed reinsurance. The Life Insurance segment includes deferred and immediate annuities, universal life products and traditional life insurance products. The company was founded in January 1946 and is headquartered in Cedar Rapids, IA.