Steven Madden Ltd. engages in the design, marketing, and sale of fashion-forward footwear for women, men, and children. It operates through the following segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost, and Licensing. The Wholesale Footwear segment includes branded and private label women's, men's, girl's and children's footwear. The Wholesale Accessories segment comprises of branded and private label handbags; belts and small leather goods; and cold weather and selected other fashion accessories. The Retail segment distributes branded women's, men's and children's footwear, accessories, and licensed products to consumers. The First Cost segment earns commissions and design fees for serving as a buying agent of footwear products to mass-market merchandisers, mid-tier department stores,and other retailers with respect to their purchase of footwear. The Licensing segment licenses its trademarks for use in connection with the manufacture, marketing, and sale of outerwear, hosiery, active wear, sleepwear, jewellery, watches, hair accessories, umbrellas, bedding, luggage, and men's leather accessories. The company was founded by Steven L. Madden on July 9, 1990 and is headquartered in Long Island City, NY.