Shutterfly manufactures and retails personalized products primarily in the United States, Canada, and the European Community. It operates through three reportable segments: Shutterfly Consumer, Lifetouch, and Shutterfly Business Solutions. The Shutterfly Consumer segment provides products, such as portraits, cards and stationery items, professionally-bound photo books and year books, personalized gifts and home décor products, and calendars and prints; and mugs, ornaments, candles, pillows, and blankets through the Shutterfly, Tiny Prints, and Groovebook domains, as well as rents photographic and video equipment under BorrowLenses brand. The Lifetouch segment offers photography services for schools, preschools, and retail stores under the under the JCPenney portrait brand at approximately 400 retail studios, as well as churches and other groups. The Shutterfly Business Solutions provides direct marketing and other end-consumer communications, as well as just-in-time and inventory free printing services. Christopher North and Eva Manolis founded it on September 1, 1999, with its headquarters in Redwood City in California.