Cypress Semiconductor Corp. engages in designing, development, manufacturing, and marketing of a broad range of high-performance solutions for embedded systems, from automotive, industrial and networking platforms to highly interactive consumer devices. Its programmable systems-on-chip, general-purpose microcontrollers, analog ICs, wireless and USB-C based connectivity solutions and memories help engineers design differentiated products. The firm operates through the following segments: The Microcontroller and Connectivity Division (MCD), and the Memory Products Division (MPD). The MCD segment focuses on microcontroller (MCU), analog, and wireless and wired connectivity solutions. Its portfolio includes Traveo automotive MCUs, PSoC programmable system-on-chip MCUs, ARM Cortex-M4, -M3, -M0+ MCUs and R4 CPUs, analog PMIC Power Management ICs, CapSense capacitive-sensing controllers, TrueTouch touchscreen and fingerprint reader products, Wi-Fi, Bluetooth, Bluetooth Low Energy and ZigBee radios, and WICED development platform for the Internet of Things, and USB controllers, including solutions for the USB-C and USB Power Delivery standards. This segment also includes intellectual property foundry business. The MPD segment consists of parallel and serial NOR flash memories, NAND flash memories, static random access memory, F-RAM ferroelectric memory devices, and other specialty memories. The company was founded by Thurman John Rodgers in December 1982 and is headquartered in San Jose, CA.