Media Prima Berhad is Malaysia-based integrated media company. The Company is engaged in commercial television and radio broadcasting, media advertising, digital media, sale of program rights, provision of outdoor advertising space and related production works, content creation, talent management and publishing and sale of newspapers. Its segments include Television Networks, Radio Networks, Outdoor Media, Print Media, Digital Media, Content Creation, and Corporate and Others. It holds interest in TV3, 8TV, ntv7 and TV9. It also holds interest in The New Straits Times Press (Malaysia) Berhad, which is a publisher with three national newspapers, including New Straits Times, Berita Harian and Harian Metro. It also owns over three radio stations, Fly Fm, Hot FM and one FM. It operates in the out-of-home advertising sector and is represented in the market by the brand names: Big Tree Outdoor Sdn Bhd, Kurnia Outdoor Sdn Bhd, The Right Channel Sdn Bhd, Gotcha Sdn Bhd and UPD Sdn Bhd.