mporium Group plc is a holding company for mporium Limited and Fast Web Media Limited. The Company is a mobile first technology firm that monetizes the transformation that smartphones have had on consumer behavior. The Company provides Software-as-a-Service (SaaS) and supporting services. The Company is in the process of developing two products: impact and insights. The mporium impact is an advanced digital advertising platform. The mporium impact works for digital advertisers and their agencies. The mporium impact uses the stimuli that television content provides and generates the associated synchronized consumer digital activity. The mporium insights product provides enterprise level technology to the small and medium sized enterprise (SME) market. The mporium insights offers e-commerce analytics, customer segmentation, and real-time customer data, which include trend-based Web traffic reporting.