Mirriad Advertising PLC is a United Kingdom-based technology company. The Company is focused on developing of native in-video advertising (NIVA). Its proprietary technology platform is capable of inserting branded products and signage into existing video content with ease as a new means of advertising. Its NIVA offers contextual authenticity and integrity delivered as ad units, enabling brands and advertisers to plan and run multi-title campaigns across all three screens on air, online, and on mobile. The Company's technology allows for brand integration to be an affordable, scalable ad unit running in multiple pieces of content.