Games Workshop Group Plc engages in the design and manufacture of miniature figures and games. It operates through the following segments: Trade, Retail, and Online. The Trade segment sells its products through independent retailers, agents and distributors. The Retail segment focuses on the sale through the group's retail stores. The Online segment consists of global web stores and digital sales through external affiliates. The company was founded in 1975 and is headquartered in Lenton, the United Kingdom.