Frasers Group Plc engages in the retail of sporting goods. It manages a diversified portfolio of sports, fashion and lifestyle fascias, and brands. The firm operates through the following segments: UK Sports Retail, Premium Lifestyle, European Retail, Rest of World Retail and Wholesale & Licensing. The UK Sports Retail segment offers a complete range of sporting apparel, footwear and equipment. The Premium Lifestyle segment manages Flannels, House of Fraser, Jack Wills and Sofa.com fascias, along with Cruise and van mildert. The European Retail segment manages operations in the Republic of Ireland and continental Europe. The Rest of World Retail segment operates stores trading as Bob's Stores and Eastern Mountain Sports. The Wholesale & Licensing segment operates Everlast, Lonsdale, Karrimor and Slazenger. The company was founded by Michael James Wallace Ashley in 1982 and is headquartered in Shirebrook, the United Kingdom.