EVR Holdings plc, formerly Armstrong Ventures plc, is a holding company. The Company provides consumers, through various monetized distribution channels, audiovisual and interactive material intended for use with virtual reality devices. It operates through the operation of immersive video recording technology segment. It invests in media, technology and healthcare sectors. The Company through MelodyVR Ltd (MelodyVR) is engaged in the production and distribution of digital music content. MelodyVR operates a business which, among other things records and produces audiovisual material and footage captures the activities and performances, which may occur at live music events; edits and creates footage intended for or capable of being used to create 360 degree panoramic images or to create content intended for use on virtual reality devices (footage), and exploits the footage by means of various distribution channels and monetization models. It also develops virtual reality software.