Direct Line Insurance Group Plc engages in the provision of general insurance services. It operates through the following business segments: Motor, Home, Rescue and Other Personal Lines and Commercial. The Motor segment consists of personal motor insurance cover together with the associated legal expenses business. The Home segment consists of home insurance together with associated legal protection cover. The Rescue and Other Personal Lines segment offers rescue products sold through the Group's own brand, Green Flag, and personal lines insurance. The Commercial segment consists commercial insurance for small and medium-size entities sold through NIG, Direct Line for Business, Churchill for Business, and through partnership brands. The company was founded in 1985 and is headquartered in Bromley, the United Kingdom.