Dev Clever Holdings plc is a United Kingdom-based software development company. The Company applies its technology in three core channels: engage, educate and experience. Through its engage channel the Company uses fully controlled voucher and incentives based consumer activations, such as the Whitbread PLC Brewers Fayre Great Summer Giveaway Campaign with 1,000,000 prizes allocated through the Companyâ€™s proprietary gaming engine. Through educate, the Company uses interactive careers platform to drive school leaver enrolment and recruitment. The Company has a broad product portfolio, covering customer loyalty and incentivisation, virtual and augmented reality experiences and marketing and student engagement within the education sector. In developing its applications the Company uses a combination of open source software and off the shelf development tools.