Auto Trader Group Plc engages in the digital automotive business. It offers online procurement site for automotive. The firm sells cars, bikes, vans, motor homes, caravans, and trucks. It also offers automotive insurance products. It operates through the following segments: Trade, Consumer Services, and Manufacturer and Agency. The Trade segment refers to revenue from the retailer and home trader customers advertising their vehicles and utilizing the company's products. The Consumer Services segment refers to the private sellers for vehicle advertisements; as well as third-party partners who provide services to consumers relating to their motoring needs, such as insurance and loan finance. The Manufacturer and Agency segment refers to manufacturers and their advertising agencies for placing display advertising on the company's websites. The company was founded by Robert John Madejski in 1977 and is headquartered in Manchester, the United Kingdom.