Angling Direct Plc is engaged in retail sale of sports goods, fishing gear, camping goods, boats and bicycles. It operates through the following business divisions: Mail Order, Online Purchasing, and Insurance. The company was founded by Martyn Graham Page on June 11, 2004 and is headquartered Norwich, the United Kingdom.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company