Actual Experience plc is a United Kingdom-based analytics-as-a-service company. The Company is engaged in the provision of digital experience quality analytics. The Company offers associated consultancy services. The Company's analytics tool, Actual Work, analyses the digital supply chains of the brands around the world. It provides the insight required to bring consistency to the quality of the digital experience for their customers and staff. Actual Work delivers the real-time analysis to dashboards on desktops, laptops, smartphones and tablets. The Actual Experience Analytics Cloud receives data from the digital users (DUs) to provide an objective score of digital experience quality. The DUs receive instructions, make standard measurements to invoke a range of components of a digital service architecture, and send the results to the Analytics Cloud for processing. The Company sells its service provider channels analytic capacity in its cloud.