Massmart Holdings Ltd. engages in retailing of general merchandise, liquor, home improvement and food offerings. It operates through the following four segments: Massdiscounters, Masswarehouse, Massbuild, and Masscash. The Massdiscounters division engages in general merchandising discounter and food retailing. The Masswarehouse division operates warehouse club. The Massbuild division operates as home improvement retailer and building materials supplier. The Masscash division operates as food wholesaler, retailer and buying association. The company was founded by Mark James Lambarti in 1990 and is headquartered in Sandton, South Africa.