PT Electronic City Indonesia Tbk is an Indonesia-based company primarily engaged in operating electronics retail stores. It classifies its products into four categories: IT equipment and electronic office supplies, mobile devices and gadgets, audio-video and home appliances. It operates its stores under two brand names, namely Electronic City, which targets upper-middle class sector, and Electronic City Outlet, which targets the middle class sector. Its stores are located in various areas in Indonesia, including Solo, Balikpapan, Jakarta, Tangerang, Bekasi, Lampung, Pontianak, Denpasar, Bogor, Depok, Bandung and Serang. It also derives its revenue from other services, such as space leasing in its stores to suppliers, consignment vendor, food and beverage outlets; advertisement placements in and outside its stores, and value-added services to its consumers, including extended warranty sale and product delivery.