Sun Entertainment Group Ltd. is an investment holding company, which engages in the provision of deathcare services for Greater China and regional customers. It operates through Funeral Services, and Media and Entertainment segments. The Funeral Services segment primarily engages in the provision of funeral and cremation services and deathcare related business. The Media and Entertainment segment handles the investment in and production of films and concerts and entertainment related businesses. The company was founded on July 12, 2001 and is headquartered in Hong Kong.