CEC International Holdings Limited is a Hong Kong-based investment holding company principally engaged in the retailing of general merchandise. The Company operates through three segments. Retail segment is engaged in the retailing of foods, beverages, personal care products, household products and baby products through its retail stores. Its retail stores include 759 STOREs, 759 SKYLAND and 759 SHINGUYA, among others. Electronic Components Manufacturing segment is engaged in the manufacture and sales of electronic consumer products. Its products include lighting products, mobile communication equipment, household appliances and computers, among others. Investment Property Holding segment is engaged in the holding of investment properties.