New Silkroad Culturaltainment Limited is a Hong Kong-based investment holding company principally engaged in wine products businesses. The Company operates through four segments. Wine segment is engaged in the production and distribution of wine in the Peopleâ€™s Republic of China (PRC). Chinese Baijiu segment is engaged in the production and distribution of baijiu in the PRC. The wine brands under the Company include Shangri-la, Great Tibetan Secret and YuQuan. Cultural Tourism segment is engaged in real estate businesses and cultural tourism businesses in South Korea. Casino segment is engaged in the operation of casino businesses in South Korea.