BAIOO Family Interactive Limited is an investment holding company principally engaged in the development and operation of children’s online entertainment and certain offline businesses in the People’s Republic of China (the PRC). The Company operates its business through two segments: Online Business and Other Businesses. The Online Business segment is engaged in online virtual worlds and other online games business. The Other Businesses segment is engaged in retailing and advertising business. Through its subsidiaries, the Company is also engaged in the provision of education service for children and the research and development of computer software.