CSMall Group Limited is an investment holding company mainly engaged in the retail of jewelry. The Company is involved in the sale of self-branded and third-party branded jewelry products, including gold bars, silver bars, wearable jewelry, silverwares and other collectibles. The products are sold under the name of SHOW DREAM, FORAIN, CASHION, ONEOVO, QYDIAMOND, and ECHO JEWELLERY, and ZOCAI, among others. It sells products through its self-operated online platform, third-party online sales channels and its offline sales and network. Its self-operated online platform consists of www.csmall.com, m.csmall.com, and the mobile App of CSmall. The third-party online sales channels and its offline sales and network include CSmall shops and the Shenzhen Exhibition Hall, and third-party offline points of sale. Third-party offline points of sale are certain commercial banks that it cooperated with.