S. Culture International Holdings Limited is a Hong Kong-based investment holding company principally engaged in the trading of footwear products. The Company operates through two business segments. The Retail Sales segment is engaged in the sales at self-operated concession counters in department stores and self operated retail stores. The Wholesale segment is engaged in the sales to wholesale customers. The Company mainly operates its business in Hong Kong, Taiwan and Macau under the trade names of S.Culture, Shoe Mart and SCOOPS. It is also involved in the marketing and advertising of footwear products through its subsidiaries.