Mediacap SA is a Poland-based company active in the advertising sector. The Company is primarily engaged in the brand management and experimental marketing services. Its activities include event management, non-standard activities within marketing communication area (ambient media), field marketing and incentive programs. The Company provides its products under brand names Scholz & Friends Warszawa and EM Lab. In addition, it offers information technology services, such as process automation, customized software and design of infrastructure, through Plastream Sp z o o. The Company's subsidiaries include also IQS Sp z o o and MCP Publica Sp z o o.