Advantex Marketing International Inc. operates in the marketing services industry. The Company develops and manages merchant-based loyalty programs for its Affinity partners, Canadian Imperial Bank of Commerce (CIBC), The Toronto Dominion Bank (TD), Aimia Inc. (Aimia) and Caesars Entertainment Corporation (Caesars). Its segments include CIBC/TD program, Aeroplan program, Caesars program and Corporate. The CIBC/TD program relates to the merchant-based loyalty program and it is developed and managed respectively for CIBC and TD. The CIBC/TD program operates the Advance Purchase Marketing (APM) and Marketing only business products. The Aeroplan program relates to merchant-based loyalty program and it is developed and managed for Aimia. The Aeroplan program operates the Re-seller product. The Caesars program operates the Participation fee product. The Company's merchant partner base consists of over 1,300 merchants to participate in over three programs.