PC Jeweller Limited is a jewelry company. The Company is engaged in the business of manufacture, retail and export of jewelry. It offers a range of products including 100% hallmarked gold jewelry, certified diamond jewelry and other jewelry, including silver articles, with a focus on diamond jewelry and jewelry for weddings. It sells jewelry through its online sale portal www.wearyourshine.com. Its jewelry category includes rings; earrings; pendants; mangalsutras; chains and necklaces; bangles and bracelets, and nose pins. It also offers platinum, gemstone, men's and kids jewelry. It offers jewelry under various brands, including PC Jeweller, blue nile, PNG Jewellers, Waman Hari Pethe, asmi, Gili, sangini, nirvana, Nakshatra, Kama Jewellery, flexia Jewellery, Sparkles, Candere, Diaashi Diamonds, Demira, Augrav, Urnish Jewellers, D'amor, Avsar, Ornomart, Dishi Somani, Charu Jewels, Jewels Forum, Aakanksha Rustagi, Prernaa Makhariaa, Aakarshan Jewellery, Monica Kapur and Vipin Rohilla.