Choice International Limited is a non-banking financial company. The Company's principal business activities include broking and distribution, investment banking, and consultancy and outsourcing. Its segments include NBFC & Other services, Investment Banking services, Broking & Distribution services, Consulting & Outsourcing services, and E-Commerce Services. It is also engaged in lending and allied activities. The Company, through its subsidiaries, engages in equity broking, currency broking and depository services; equity syndication, debt syndication, advisory and consultancy, and merchant banking services; providing financial services of business advisory, regulatory compliances, cross border transactions, accounting and taxation, and resource management; commodity broking; mutual fund distribution; insurance consultancy, and infrastructural activities. It offers a range of financial products and services to corporate institutions, high net worth individual and retail investors.