OpenDNA Limited (OpenDNA) is an Australia-based digital analytics company. The Company has developed artificial intelligence and machine learning software that is of use to any Website, mobile application or digital platform that sells contents, such as publishers and advertisers or sell products or services to any e-business, as well as any platform or that wants data analytics in relation to its individual users. The Company's technology works by creating a detailed, holistic profile of an individual user's likes, dislikes and interest based on that user's interaction with platforms to, which the technology is connected (and hence, which are powered by OpenDNA). Each user's OpenDNA profiles applies throughout the entire community of platforms connected to the OpenDNA's artificial intelligence system (AIS). The Company's technology is relevant for any applications, Websites or other digital platform that seeks to provide products or content to user-end.