$ONLN Getting that attack done on the 50EMA. Its been a whileTop holdings in this ETF to track for a top down macro analysis now that ETF is showing signs of life: $AMZN, $BABA, $EBAY, $JD
Key stats
About ProShares Online Retail ETF
Expense ratio
0.58%
Home page
Inception date
Jul 13, 2018
ISIN
US74347B1695
ONLN is part of a suite of ProShares products that focus on retail disruption, alongside EMTY and CLIX. The fund tracks an index of global companies that mainly sell online or through other non-store sales channels, such as mobile or app purchase and excludes online travel companies. ONLN competes with Amplifys similar fund, IBUY. The biggest difference between the two is in the weighting of components unlike the equal-weighted IBUY, components of ONLN are held on a modified market-cap basis. That gives a big boost to the largest stocks in the segment, like Amazon and Alibaba. The modified market cap adjusts to the following: individual company weight may not exceed 24% of the index and the sum of all companies weighing more than 4.5% may not exceed 50% of the indexs value. A cap of 25% is placed on non-US holdings. The index is reconstituted annually in June and rebalanced monthly.
Classification
What's in the fund
Exposure type
Retail Trade
Stock breakdown by region
ONLN Price Target $39 by Jan 2023This is purely an Amazon play, but ONLN is now trading below Pre-IPO levels. I believe that its exposure to Amazon, alongside other names that have seen a brutal sell-off (MELI, BABA, EBAY), makes it an excellent long-term buy for traders looking to find a great cost average entry point for the long
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